Simon Lloyd, Director of Media Engagement and North, M&A

• Simon is responsible for all BBC audience media engagement and distribution of BBC marketing messages. This includes the play-out of marketing content on-air, on radio, online, off-air through big screens, live shows and events and partnerships.
• He is responsible for the North brands, providing strategic marketing and brand leadership for all Salford-based content (Children's, 5 Live, Sport, Learning) and has oversight of audience insight and communications for these brands.
• Simon is a member of both the Marketing & Audiences and the North Boards.



Salary: £160,000
Total remuneration: £167,800

Last updated October 2011

Simon Lloyd has responsibility for marketing and audience insight for all the BBC's activities across the UK. This includes media planning, BBC Shows and Tours, the BBC's Big Screens across the UK, digital and social media and partnership marketing. He manages a team that includes brand strategy and management, performance measurement and strategic planning.

Based at the BBC's new home in the North of England at MediaCityUK in Salford Quays, Simon is a member of the BBC North Board. The BBC announced in October 2011 that around an additional 1,000 roles will move to Salford, including the channel BBC Three, which will mean that in total around 3,300 jobs will be based at BBC North, including BBC Sport, BBC Children's and Radio 5 Live.

Simon Lloyd began his career at BT as a customer marketing manager and he has held senior roles in companies including Mirror Group, Kellogg's, 20th Century Fox, 118118 The Number and Nokia. Prior to joining the BBC he was Senior Director for Palm Europe where he led the development of Palm Europe's web and digital strategy. Simon initially joined the BBC in November 2009 as Director, Marketing, Communications and Audiences for BBC Future, Media and Technology.

Expenses are costs incurred by BBC staff on behalf of the BBC and claimed through the BBC's expenses system (e-expenses). Central bookings are costs incurred on behalf of the BBC and booked through the BBC's central bookings system. Both expenses and central bookings are published every three months.

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• Simon Lloyd's e-expenses Q3 2011-12 PDF (132KB)
• Simon Lloyd's central bookings Q3 2011-12 PDF (309KB)
• Simon Lloyd's e-expenses Q2 2011-12 PDF (20KB)
• Simon Lloyd's central bookings Q2 2011-12 PDF (279KB)
• Simon Lloyd had no e-expenses paid in Q1 2011-12
• Simon Lloyd's central bookings Q1 2011-12 PDF (256KB)
• Simon Lloyd's e-expenses Q4 2010-11 PDF (150KB)
• Simon Lloyd's central bookings Q4 2010-11 PDF (132KB)
• Simon Lloyd's e-expenses Q3 2010-11 PDF (47KB)
• Simon Lloyd's central bookings Q3 2010-11 PDF (94KB)
• Simon Lloyd had no e-expenses paid in Q2 2010-11
• Simon Lloyd's central bookings Q2 2010-11 PDF (76KB)
• Simon Lloyd had no e-expenses paid in Q1 2010-11
• Simon Lloyd's central bookings Q1 2010-11 PDF (80KB)
• Simon Lloyd had no e-expenses paid in Q4 2009-10
• Simon Lloyd's central bookings Q4 2009-10 PDF (49KB)
• Simon Lloyd had no e-expenses paid in Q3 2009-10
• Simon Lloyd's central bookings Q3 2009-10 PDF (33KB)



Gifts and hospitality may only be accepted in line with BBC policy. Information about gifts and hospitality is published every three months.

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• Simon Lloyd had no gifts or hospitality to declare in Q3 2011-12
• Simon Lloyd had no gifts or hospitality to declare in Q2 2011-12
• Simon Lloyd had no gifts or hospitality to declare in Q1 2011-12
• Simon Lloyd had no gifts or hospitality to declare in Q4 2010-11
• Simon Lloyd had no gifts or hospitality to declare in Q3 2010-11
• Simon Lloyd had no gifts or hospitality to declare in Q2 2010-11
• Simon Lloyd's Gifts and Hospitality Register Q1 2010-11 PDF (31KB)
• Simon Lloyd had no gifts or hospitality to declare in Q4 2009-10
• Simon Lloyd had no gifts or hospitality to declare in Q3 2009-10

Staff must make a declaration of their personal and business interests, including any memberships or directorships of public or industry bodies, and any shareholdings, as well as any interests that their immediate families may also have.

A summary is published where there is something to declare and where there is nothing to declare. Occasionally an individual will have something to declare but due to the personal nature of the declaration we do not publish details as to do so would breach the Data Protection Act.

This information is published annually, although if any amendments are made during the year an updated summary will be published if necessary as soon as it is available.

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• Simon Lloyd's Declaration of Personal Interests 2011 PDF (30KB)