Trust and Impartiality Report

This report, published in May 2013, collates data from two surveys about public perceptions of the impartiality and trustworthiness of the BBC:

  • Public Trust in the BBC - An ongoing, monthly, nationally representative survey by Kantar Media which allows the corporation to guage public opinion on the BBC.
  • Public trust in BBC News and perceptions of impartiality - A one-off, face-to-face nationally representative survey conducted for the BBC by Ipsos MORI looking at levels of public trust in news provision and people's perceptions of the impartiality of the news.

Opening a PDF file

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