In the summer of 2009 Mark Thompson announced a review of the BBC's strategy. The review looked at how the BBC could best continue to serve audiences in the face of advances in technology and a rapidly changing media landscape.
We made our proposals to the BBC Trust in February 2010 and the Trust then consulted on them. The key themes in the proposals were: focus; quality; efficiency; and a sensible approach to market impact.
Quality – this means being the creator of quality and doing more to build public value around our five editorial priorities: world class journalism; knowledge, music and culture; ambitious drama and comedy; outstanding content for children; and events that bring the nation together
Focus – a much tighter focus on delivering our mission, which remains as important today as at our inception: inform, educate, entertain
Efficiency – we will put more of the licence fee to work on creating and delivering content, and will further reduce our central overheads
Market impact – we will be clear about our limits and boundaries and where we must leave space for the market