Report into the economic value of the BBC 2011/12
This report considers the economic benefits that the BBC brings to the UK economy – and the digital and creative sectors in particular – in more detail. Specifically it:
- Fulfils the commitment to report every two years on the economic value the BBC’s spending delivers to the UK, updating for 2011/12 our previous estimates (based on standard ‘multiplier’ analysis);
- Develops a framework to analyse the additional value and economic growth created by the BBC as a uniquely ‘open’ media organisation that collaboratively innovates and shares its knowledge and expertise with the creative sector; and
- Provides case studies of four BBC activities and partnerships in 2011/12 which have contributed to innovation, growth and knowledge sharing.
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