The remit of Radio nan Gàidheal is to deliver a comprehensive speech and music service for Gaelic speakers, covering a wide range of genres and reflecting the issues, events, cultures and interests of the people of Scotland from a Gaelic perspective and through the medium of the Gaelic language.
Director's vision for the service in 2010/2011
BBC Radio nan Gàidheal will continue to build on the special relationship it has with its audience as the only comprehensive Gaelic language radio service, serving the diversity of the Gaelic language community. Radio nan Gàidheal will nurture and develop new talent and facilitate skills acquisition as it continues to extend the appeal of the service to a variety of audience groups. Reflecting recognition within the Gaelic community of the importance of deriving maximum benefit from available resources, Radio nan Gàidheal will build on existing partnerships and develop new relationships to offer added value to the Gaelic audience.
In the coming year, Bliadhna nan Òran (Year Of Song) will be an editorial priority for Radio nan Gàidheal, providing a focus for the celebration and exploration of Gaelic song and its place in the culture and life of Scotland. Throughout this landmark Year Of Song, we will offer increased access to the BBC's unique content archive. Broadcasts will be supported and enhanced with an associated online resource which will offer a valuable legacy for the future and increase the impact of this multimedia project.
Factual programming and documentaries that are culturally distinctive will remain an important priority for the service, offering opportunities to explore and reflect on issues of current relevance as well as looking to examine the past.
Radio nan Gàidheal will offer significant Gaelic language coverage of the General Election campaign and results. It will continue to offer news at regular junctions during weekdays and use the flexibility of the new extended schedule more readily to deliver breaking news to the audience.
Radio nan Gàidheal will also showcase a broad range of musical genres through its rich daily schedule of music programmes and offer coverage of culturally relevant festivals and events.
Ken MacQuarrie, Director, BBC Scotland
Key challenges for Radio nan Gàidheal in 2010/2011
Radio nan Gàidheal performed strongly last year, maintaining its reach to listeners. However, the service continues to face a number of challenges.
Challenge: To strengthen the recent schedule expansion, which sought to offer a richer and extended programme diet to audiences by bridging the lunchtime transmission gap and expanding the weekend schedule, we will:
Focus on the new lunchtime Feasgar programme, allowing it to develop its own distinctive identity by targeting 25-45 year olds through its choice of topical subjects and music and its responsiveness to developing stories.
Challenge: To share, explore and augment the BBC's rich archive of Gaelic song with the audience and external partners in a special year-round project, Bliadhna nan Òran 2010. To fulfil this ambition in the coming year we will prioritise the following.
Òran an Là will feature a song for every day of the year on Radio nan Gàidheal, with the lyrics and stories of each song and singer made available online.
A legacy website will be built to give added value to the audience by offering increased access to the BBC's archive of Gaelic song-related material.
Radio nan Gàidheal will prioritise Bliadhna nan Òran when delivering features and relevant archive programmes to enrich the schedule and raise the brand profile.
Challenge: While remaining distinctive and valued by our heartland audiences, we intend to grow and, in turn, retain our younger audiences.
The Siubhal gu Seachd drivetime programme has recently introduced a new produce/present model. We aim to build on the presenter's personality to entertain and encourage audience interaction, making the programme a natural destination for those looking for contemporary music, sports news and information.
Opportunities to attract younger audiences will be exploited, working with children and young people to create content. The Aileag and Rapal formats will develop their ability to work with community groups, schools and agencies such as Fèisean nan Gàidheal and CNAG to facilitate this endeavour. The youth audience will be directed to the new refocused Rapal which will target and provide access to content for teenage audiences.
Other programming highlights
Features and factual
As an editorial priority, Bliadhna nan Òran will be the umbrella for much feature content. Radio nan Gàidheal will also provide opportunities for informal learning across a wide range of features, factual and documentary output.
The role of song as a recorder of social history will be the focus of a three-part series examining the story of emigration.
A contemporary linguistic journey through mainland Scotland will examine the changing nature of language as it compares the current position to the findings of a 1955 survey.
Significant anniversaries will feature in the schedule, ranging from the specific (for example, the 800th anniversary of the City of Perth) to those which impact across Scotland and beyond (for example, the 450th anniversary of the Reformation).
Judicious use of archive material will also punctuate the schedule at appropriate times, such as the series Strì gu Sìth which will mark the 65th anniversary of the end of World War Two.
News will continue to be the backbone of Radio nan Gàidheal for the audience, providing impartial, accurate and independent news scheduled throughout the day, with regular bulletins. It will offer extensive cross-platform coverage of the 2010 General Election.
Music is a significant audience attraction to Radio nan Gàidheal. The service will continue to offer a range of Celtic, traditional and contemporary music, in addition to the Year Of Song programming. It will build on successful collaboration with BBC Alba and with Radio Scotland and bring a range of events to the audience, including the Royal National Mod and the Hebridean Celtic Music Festival.
Rapal and programmes for young people will continue to feed the audience imagination in new and challenging ways, encouraging the creation of new and contemporary Gaelic music and songs.
Daily music strands will engage with the Year Of Song project, offering themed classifications of songs. New musical endeavours will be encouraged and new and established talent will be showcased across the service.
This year we will prioritise the development of online resources in support of shared learning priorities with BBC Alba and the Year Of Song project.
As part of our commitment to learners, a new bespoke website for Gaelic song will offer a broad and rich source of information and audio and video archive relating to Gaelic song.
A variety of output will offer informal learning opportunities for adults, with two versions of the weekly Gaelic language Letter To Learners, also made available as podcasts.
Radio nan Gàidheal, through various programmes, will direct learners to the online resources available at Gateway to Gaelic.
Conditions: BBC purposes and BBC Radio nan Gàidheal commitments
Aim to commission c.10% of eligible hours made by independent producers.