BBC Wales Charities Advisory forum

The Wales Charities Advisory Forum (WCAF) is an advisory board to the BBC Cymru Wales Board of Management and to the Trustees of BBC Children in Need. It has two distinct responsibilities : 

1. Charity Broadcasts

WCAF provides advice on policy and BBC Cymru Wales charity broadcasts. It also advises on BBC-wide fundraising projects as they affect Wales. 

2. BBC Children in Need

Pudsey at his deskWCAF advises the Trustees of BBC Children in Need on the implementation of policy and procedures, particularly on matters as they affect Wales. It also makes recommendations to the Trustees on the distribution of grants in Wales and advises BBC Cymru Wales on aspects of the annual BBC Children in Need Appeal and programme. 

For full Pudsey info, and to make a donation, please visit

Contact us

For further information please telephone 03703 500 700 * (weekdays 9.30am to 7.30pm) or contact us via BBC Cymru Wales Audience Services. 

* Please note : calls to the 0370 UK-wide rate are charged at no more than 01/02 geographic numbers. Calls may be recorded for training. 0870 calls from a BT line cost up to 6p per minute (some operators and mobiles vary).

Who we are

Sanjiv Vedi - Vice Chair


A graduate of Cardiff University where he studied Law and Politics, Sanjiv currently works for Welsh Government. He has held a variety of roles at senior level including Head of Voluntary Sector and Inclusion unit and Deputy Director Borders and Immigration Agency Wales & South West, and spent a year on secondment at the Princes Trust in Wales.

He currently Chair’s Show Racism the Red Card Wales and is a Director of the Football Association for Wales, Football in the Community Trust.

Sanjiv is a skilled senior manager with board level experience. He possesses strong marketing, communication and diplomatic skills operating at the highest levels of government and within large complex organisations. A strong relationship manager, whose management skills are complemented by his sound judgement, strategic outlook and experience of working in a socio-political and economic environment. Sanjiv has a breadth of experience working at all levels and understand the important role played by voluntary organisations in society.

Cherrie Bija


Cherrie started her Career in the statutory sector, using her spare time as a Volunteer in a number of local Charities, drawing her ultimately into the sector she loves.

In 2007, Cherrie joined Swansea and Brecon Diocese and is now the Chief Executive Officer of Faith in Families, an amazing Charity, employing over 70 staff to deliver effective, energetic and far reaching services to Children, Young People and Families facing the unfair trials of living in poverty.

As well as this role, Cherrie is a Trustee of WCVA, a member of Children in Wales Policy Council, Trustee of SCVS, she sits on the LSB scrutiny panel in Swansea, and is a member of SR Network for Wales and a School Governor, each position having the responsibility of making a difference in children’s lives and Cherrie is proud to now be part of the Wales Charities Advisory Forum, BBC Children in Need.

Being born and brought up near the Gower beaches gave Cherrie the desire always to reside near the coast, never far away from a beach where she can dance in the waves on a daily basis. She wakes each day hoping for another adventure and to make her time count, during the challenges of being  a Daughter, Friend, or Mother. 

Claire Cartwright


Claire is currently the Operational Manager for the Diocese of Llandaff Board for Social Responsibility where she oversees projects such as a parent assessment unit, a supported housing project, a day care nursery and a family centre. Plus the development of all new outreach projects in the Llandaff Diocese.

Her career has been varied working in the commercial and voluntary sector holding managerial positions. She has a vast experience of developing projects, restructuring and merging organisations working closely as a trustee or reporting to a trustee board. Claire is a trustee with Race Equality First (REF) plus she advises a number of community groups on governance and sustainability.

Claire’s particular interest is the inequality within society and the long term impact on individuals, families and the wider communities and has had the opportunity to present her experiences to the Welsh Government, Cardiff City Council scrutiny meetings, Home Start National conference and The Houses of Parliament.

Claire has recently graduated from Cardiff Metropolitan University with an MSc in Management; her dissertation questioned to what extend is the voluntary sector willing to adapt to ensure their future existence.

Rocio Cifuentes


Rocio Cifuentes is the Chilean born daughter of political refugees from Chile, who settled in Swansea in 1977. Schooled in Swansea, she went on to attend Cambridge University. After spending some time working in the charitable sector in London, she returned to Swansea and worked as a teacher of Sociology, as a Tenancy Support Worker, and as a University Researcher. She gained her Master’s degree in Social Research Methods from Swansea University, writing her dissertation on the Ethnic identity of young people in South Wales.

In 2004 she became Director of CEMVO Wales (Council of Ethnic Minority Voluntary Organisations), and within this capacity identified a successful but under-resourced pilot project supporting ethnic minority young people – which, with her support, became constituted as the Ethnic Youth Support Team. She has since led and developed EYST to where it is now, and has been its Director since 2008.

In a voluntary capacity, Rocio is a board member of CWVYS (Council for Wales Voluntary Youth Services), WCVA (Welsh Council of Voluntary Action) and RCC (Race Council Cymru).

She is currently studying part-time for a PhD in Young People and Far Right Extremism in Swansea University.

She lives in Mumbles with her partner and two young children.

Nick Davies


Nicholas has 20 years’ experience of grants. As a local government internal audit manager, he reviewed grants to charities and initiatives for community development. At the Audit Commission, he directed auditors’ work on claims for ‘children and family’ grants, such as the  flagship ‘Sure Start’ programme.

Since 2005, Nicholas has worked for the Wales Audit Office as their expert on grants.  He wrote their influential study report ‘Grants Management in Wales’ which led to an inquiry by the National Assembly’s Public Accounts Committee into how the statutory and voluntary sectors manage the public money given to them by way of grants. Nowadays, Nicholas promotes good practice in grants management by running workshops which bring together Trustees and Managers from the public, voluntary and philanthropic sectors to share experiences and learn from one another.

As a parent of a  young adult with severe learning and communication difficulties, Nicholas is Treasurer of a local Down’s Syndrome support group and a member of the Cardiff and Vale Parents’ Federation’s  ‘Promoting Inclusion’ awards panel which celebrates successful examples of integration at schools, workplaces and in the wider community.

Leila Gouran


Leila is embarking on a new role as Deputy Director for European Projects at Cardiff Metropolitan University, she was previously Senior Project Manager at Torfaen County Borough Council.

Leila has managed a variety of projects financed through European Social Fund, Welsh Government and Department of Work and Pensions to the value of £10million aimed at helping those aged 16+ up-skill and enter employment and helping those in work remain there. Through her projects Leila assists hundreds of young people in Torfaen into learning and work, working with local schools, youth clubs and other projects to help young people access support. As such, she has a good understanding of the statutory and non-statutory provision available and a good practical and strategic knowledge of the issues facing young people.

Prior to this Leila worked extensively in the field of welfare to work through positions including Programme Manager and Project Manager in both private and public sector. Leila has excellent project management skills including budget management, stakeholder management and project planning. Leila has first hand experience of working with young people having worked in the third sector as a tutor with disengaged and excluded 14 – 16 year olds in a non-mainstream environment.

Llinos Griffin-Williams


Llinos’s career straddles both the Charity sector and Media, as she Project Managed several large initiatives supporting children and young people in the Public, Private and Charitable Sector both in Wales and Africa before moving into the media industry.

Having enjoyed working with children and young people Llinos gained a PGCE specialising in Primary Education, subsequently working as a teacher for a number of years before joining the BBC as a freelance Education Consultant working on Bite-size, Learning Zone and BBC Wales Educational Content. Llinos is a Welsh speaker.

Since 2011 in her role as Production Manager with Green Bay Media she has been working closely with charities such as the NSPCC, Youth Minds and Barnardos.

In 2013 Llinos was selected as a Committee member for the National Lottery’s ‘Bright New Future’s Committee’, responsible for advising The BIG Lottery Fund on the allocation of £14 million grant funding for projects supporting Children with disabilities and young parents in Wales.

Llyr Morus


Llyr began working in the television industry 22 years ago as a Production Runner in Light Entertainment and Children's Television for independent production companies commissioned by S4C.  Working his way up through the various roles within production he decided to specialise in Drama from an early stage. Over the years he has worked for ITV Wales, BBC Cymru Wales as well as many independent production companies.

Joining BBC Cymru Wales in 2005 on a staff basis, he was part of the project team responsible for delivering the new drama studios in Cardiff Bay (Roath Lock Studios) for the BBC before taking up the position of Production Executive within the BBC Cymru Wales Drama Department in 2011. 

He is currently acting Series Producer of Pobol y Cwm as well as Executive Producer for the BBC Wales commission of 6 short films as part of the Made in Wales season produced by training company It’s My Shout.  In his spare time Llyr has volunteered as a Samaritan within the Cardiff branch. 

Kate O’Sullivan


Kate works as a Director of Gilfach Goch Community Association in Rhondda Cynon Taff. She has been instrumental in establishing and developing a number of projects that are designed to improve the lives of others but particularly the lives of children, young people and their families. Kate has a keen interest in tackling issues experienced by those residing in areas of multiple deprivation, having had first hand experience of growing up in this environment.

She has spent over twelve years working in the voluntary sector and has for the past four years sat on the Board of Directors of Interlink County Voluntary Council for Rhondda Cynon Taff. Kate also sits on a number of other committees including the local Communities First Cluster Board.

Prior to working in the field of community development she worked within the homelessness sector and has volunteered her time with other third sector organisations.

Sally Scott Roberts


Sally is a registered Occupational Therapist of 24 years. During this time she has worked as a clinician in a variety of settings with adults and children across a range of statutory and third sector organisations. Sally currently works in a split post at the The Dyscovery Centre, University of South Wales.

Two thirds of her time is spent as a clinical Occupational Therapist offering and coordinating services for individuals, from across the life span with a range of Developmental Disorders that impact upon their activities of daily living. With colleagues Sally tries hard to always promote participation for the people that use the services. They often struggle to take part in community projects and as such Sally’s role includes leading taster days during the school holidays (this year kindly funded by a BBC Children in Need grant) to promote fun and friendship.  The other third of Sally’s job is as a Senior Lecturer with responsibility to lead an MSc Developmental Disorders designed for a range of practitioners from across health, social care, education and the third sector who work in the field.

In her spare time she volunteers for Girlguiding Cymru and manages a weekly group, as well as, providing advice on inclusive practice.  Sally also lovea camping in ‘Bertha’ the VW van, walking with her partner and dog, Archie, and when time allows, drawing and painting. 

Stephan Stockton


Stephan P Stockton MBE has 30 years of experience as a senior manager, producer, consultant, and marketer in the cultural sector.  After starting his career working in marketing and general management in London, Stephan moved to Wales where he works at a senior management level with a variety of arts organisations and charities.

An experienced speaker, trainer, and lecturer, Stephan currently lectures the Royal Welsh College of Music and Drama and at Bath Spa University (BA/MA dance). He regularly provides keynote sessions, workshops and seminars for national cultural and voluntary sector conferences.

Stephan is a member of the executive committee of the Wales Association for the Performing Arts and a National Advisor to the Arts Council of Wales. Until recently he was Chair of Cardiff County Council's Standards and Ethics Committee. He has been a trustee of an international charity and a Board Member of the Wales branch of the Chartered Institute of Marketing.

Stephen Vaughan Thomas


Stephen currently works as a consultant and educationalist. He lectures at Cardiff University, and submits bids to major funders on behalf of educational and humanitarian bodies.

After working initially in health education and language teaching, in London and in Paris, Stephen joined Save the Children. There he managed development and reconstruction programmes in Mozambique, Somalia and Angola for 4 years. More recently he has worked for Save the Children as a consultant in Niger. He has also worked as Africa Grants Officer for Comic Relief.

He was Director of the Welsh Centre for International Affairs from 1996-2010. As part of that role he was also Secretary of the United Nations Association in Wales and of the global citizenship education body CEWC-Cymru.

A graduate of Jesus College, Oxford and of University of Wales College, Cardiff, Stephen is a fluent Welsh speaker. He has had wide non-executive board experience with such groups as Cardiff Law Centre, Wales Council for Voluntary Action, and the Welsh Assembly’s Third Sector Partnership Council, as well as in a volunteering capacity with various bodies.