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Mercury Prize Buzz

Nominees are all of a Twitter in the lead up to the big day

  • 27/08/2010
  • Adrian Larkin

With around 10 days to go now until 2010's winner is revealed the buzz around the 12 nominated albums is growing.

This year the committee has opted for a more tried and tested line up of acts, but there's still some mouth watering prospects ahead, veteran Paul Weller, for one, is in with a shot of stealing the limelight from some of Britain's youngest talent in the form of Mumford and Sons and Laura Marling.

What would be most surprising though is seeing any act other than the XX walking home with the accolade - currently the firm favourites with the bookies, and now the most talked about of the 12 artists within the social media networking sites.

Winning Odds

There's been a fair bit of jostling but the latest odds on the 4 front runners according to William Hill are, The XX 13/8, Wild Beasts 6/1, Mumford and Sons 6/1, Laura Marling 7/1.

However, last year outsider Speech Debelle took the mantel ahead of the clear favourite, Florence And the Machine with her album Speech Therapy.

It was an album that went onto become the lowest selling in the prize's history of winners, selling just 10,000 copies by November.


Social Buzz

According to Brandwatch, a company that monitors social media traffic, there has been a "consistent amount of jostling between the top five acts" over the past few weeks.

In keeping with the latest odds though, the weekly rankings have shown the XX firmly in the lead almost since the nominations were announced.

The Villagers have made it from the bottom to the top of the chart in just a few weeks, following their slot on BBC 6 Music this week, and the recent announcement of shows.

Dizzee Rascal has fallen seven places down the chart after initially hitting the top spot. And Wild Beasts have been on video talking fans through their entry which has created some noise earning them joint top spot on Tuesday with Foals who have benefited from their upcoming Reading Festival appearance as well as a raft of worldwide radio play.

The overall winner will be decided by a panel of music industry experts on 7 September - 6 Music will be covering the event on the night.

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