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1XTRA NEWS: THE REAL TALK OF THE STREETS
Afropop West
JJC
Speaker
Hip-hop's spreading across Africa like wildfire. But what are the problems of creating music for a new African youth?
Nigerian-born rapper and RnB producer JJC looks at how traditional African music is being fused with Western styles to create a unique movement. 

Over the next month he'll explore the clash between new and old African ideals, the opposition musicians face from politicians and the police and the unique content of African rappers' music.

This week JJC's in West Africa, journeying to Ghana where local musicians have fused hip hop with native Highlife music to create Hiplife.
Do you think African hip hop could ever appeal to audiences outside the continent? Would you listen to hip hop that's not in English? What will it take to break African hip hop in the US?

selasse
i fink dis is cool, cuz we need to let critics know hiphop is the only movement dat brings peeps from all races togetha. I've personally met JJC and he is very dertimined.

Roberto
If Reguetton could be popular around the world, Why not African Hip Hop?

chris Terry
Mate, personally you cant beat some K'naan, he from somalia (dont no if u heard of him) his albums just amaazin

NICK
Unlike most black Americans, I like to listen to African hip hop, and if it wasn't for 1xtra I would have never known of it or any other hip hop world.

In my opinion most black Americans would not listen to it, not just because of the language barrier, but because of the narrow minded view that if its not black american then it doesn't really exist.

Mosse
It's only a matter of time that African hip hop will take the entire world. Remember Youssou N'Dour, Salif Keita and Baaba Maal? They sing in their native language and yet they have a mass following. African hip hop will soon reign supreme world over. PEACE.

Smi
Newsweek did an article back in 2003 (I think) about how stagnant US Hip-Hop had become, and how artists from all over the globe were taking the reins of the post-bling era with culturally infused sounds and a new approach to the artform.

This is progression for the sake of lack of inspiration. Realistically though, the aesthetic is still defined by US standards and I don't see anyone from outside the States doing multiplatinum anytime soon.

moboto cisisiko
It won't take long for African hip hop to break the US and the UK. Coz we're bringing it to ya baby.

Ras Obi
For African hip hop or any other form of music of African origin to be accepted, one must first look at the listeners in question. If one is culturally aware and nourished, music of any kind would be most welcomed and appreciated. Everthing comes and came out of Africa regardless, especially Music.

Maryama
I think African hip hop can appeal to audiences outside the continent because it's good enough. My friends and I listen to ghanian hip hop all the time. We have it in our cd collection and we're not even ghanian, it appeals to us because we can relate to it and i think some ghnian artists such as Tic Tac, Batman, BukBak and Lord kenya can be compared to some american artists. It's just the language barrier that might cause some difficulties because its quite hard to listen to something you dont understand.

meklit
African hip-hop could definitely appeal to audiences outside the continent, as long as it's given a chance to be marketed. I would definitely listen to hip-hop that's not in english, audiences that don't understand english listen to hip-hop in english. Dancehall's becoming popular in the mainstream and people that understand english don't understand it half the time...it just has to have the chance to be marketed...I think the interest and the market is definitely out there for it.

betsylemon
MC Solaar is my preferred hip hop artist eva. I heard of him through guru and he is fab.

Nnenna
Being Nigerian I listen to African Hip Hop quite often from Hiplife to Afrotechno, which are the newer music genres. I think it will take a lot of time before anyone that is non African really embraces the music. Caribbeans will probably embrace it faster than other non Africans because there isn't much difference between Africans and Caribbeans culturally, in my opinion.

As far as listening to hip hop that's not in English, it will again take time for people to warm up to it. But reggae and dancehall have pioneered the way for music that is not entirely in English to be successful and look at all the hype they get now. Their success definitely did not come over night, but over a long period of time, so African hip hop should not expect to see immediate commercialization.

Being in the States, I think it will take time before African hip hop becomes mainstream. People here aren't that culturally open. But I feel confident that one day it will happen and this will demonstrate how the world is becoming increasingly smaller.



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