07 Promotion
Distributors like it when the records they handle have a good promotional campaign behind them.
"With the kind of choice that the public have - not just in music but in other leisure activities - you've really got to work hard to sell a record these days."
Susan Rush
Head of Label Management
Pinnacle Distribution
This means the more promotional ideas you have and the more evidence of this you can provide, the better.
A distributor will want to know what you've got planned to promote your release or whether you can show a demand already - maybe from club plays or radio exposure.
Anything else you can bring to the table - quotes from journalists or respected figures in your genre - will help seal the deal.
The success or failure of the whole enterprise depends on the public going into shops and buying your records.
That means that they'll need to know that the tune is out and that it's getting ratings.
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